An original Third Reich-era real photo postcard (Echte Photographie) depicting the main entrance to the Vienna International Trade Fair (Wiener Messe) in Vienna’s 2nd District (Wien II).
The photograph captures the exhibition entrance decorated with the national flags of participating countries, including the German Third Reich swastika banner, alongside the Swiss and Turkish flags, illustrating the international character of the event during the late 1930s. A period automobile is parked in front of the entrance, further enhancing the historical atmosphere of the scene.
The handwritten caption identifies the location as:
“Wien II. Eingang zum Messegelände”
(Vienna II – Entrance to the Exhibition Grounds)
The reverse is printed “Echte Photographie”, confirming this as an authentic photographic postcard rather than a printed lithographic card. It remains unused, making it an attractive collectible for those interested in Third Reich-era Vienna, historical architecture, trade fairs, or period photography.
Following the 1938 Anschluss, Vienna became an important venue for large international exhibitions organized under German administration, with the Wiener Messe serving as a showcase for industry, commerce, and diplomacy.
Condition
Very good original condition. Sharp photographic image with excellent detail. Unused reverse. Minor age toning and light handling wear consistent with its age. No significant damage observed.
Specifications
Period: Third Reich (1938–1945)
Country: Germany / Austria (Anschluss Period)
Organization: NSDAP
Type: Real Photo Postcard (Echte Photographie)
Subject: Vienna International Trade Fair (Wiener Messe)
Location: Wien II, Austria
Title: Eingang zum Messegelände
Material: Photographic paper
Dimensions: To be added
Originality: Original period example
